rebranded REI to better represent its dedication to the long-term interests of its co-op members and outdoor community.

                      rebranded REI to better represent its dedication to the long-term interests of its co-op members and outdoor community.

                      rebranded REI to better represent its dedication to the long-term interests of its co-op members and outdoor community.

                      rebranded REI to better represent its dedication to the long-term interests of its co-op members and outdoor community.

                      rebranded REI to better represent its dedication to the long-term interests of its co-op members and outdoor community.

Overview

In this rebranding exercise, the challenge was to address how REI's current identity fails to embody the sophistication through which the company operates and the lack of a cohesive visual language across its many products and services. My goal was to create a new logo and visual system that could be used to represent REI's values, products, and services with the energy and refinement that members and patrons have come to expect from the company.

In this rebranding exercise, the challenge was to address how REI's current identity fails to embody the sophistication through which the company operates, and the lack of a cohesive visual language across its many products and services. My goal was to create a new logo and visual system that could be used to represent REI's values, products, and services with the energy and refinement that members and patrons have come to expect from the company.

Context

6 weeks
University of Washington

Contribution

Corporate Identity Design/Branding

REI-Logo-Animation
stationary mockup
Website mockup
posters 304
snowboards crop
mug
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